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dc.contributor.authorFong, Chee Yong.en_US
dc.contributor.authorLem, Hong Jie.en_US
dc.contributor.authorHong, Zheng Qi.en_US
dc.description.abstractThe SARS crisis has tremendous impact on Singapore Airlines. Despite any misgivings that SIA might have done, it has performed quite well overall. With the existence of good crisis management plans, maintaining good relationships with various publics during the pre-crisis phase, it can help SIA in managing the crisis better.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Management::Crisis management-
dc.titleA crisis management model : a look at Singapore Airlines with the SARS case.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorKim, Chang Suen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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