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Title: The Lord of The Rings : a study on the mobile phone ringtone industry in Singapore.
Authors: Kwok, Yushan.
Ong, Wengy Wenqi.
Pei, Kok Kheong.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2004
Abstract: Owing to the rapid rate of diffusion and adaptation by different customer segments, it is vital to gain a better understanding of the attitudes and behaviour of distinct targeted segments. The motivation of this academic research project is to provide some useful insights about consumers' attitudes and behaviour towards downloading mobile phone personalizing services.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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