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|Title:||Skepticism in advertising.||Authors:||Lim, Shu Ying.
Dua, Sheryl Poh Teng.
Ng, Xue Li.
|Keywords:||DRNTU::Business::Advertising||Issue Date:||2004||Abstract:||Examine the factors that have an impact on consumer skepticism towards advertising.||URI:||http://hdl.handle.net/10356/9195||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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