Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9195
Title: Skepticism in advertising.
Authors: Lim, Shu Ying.
Dua, Sheryl Poh Teng.
Ng, Xue Li.
Keywords: DRNTU::Business::Advertising
Issue Date: 2004
Abstract: Examine the factors that have an impact on consumer skepticism towards advertising.
URI: http://hdl.handle.net/10356/9195
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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