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Title: Cultural priming effect in dyadic negotiation.
Authors: Chong, Yen Ling.
Neo, Yen Nee.
Tan, John Jing Ren.
Keywords: DRNTU::Business::General::Social aspects
Issue Date: 2004
Abstract: This study seeks to study the cultural priming effect on negotiation amongst bicultural individuals, Singaporean Chinese in particular, and their choice of negotiation tactics and behaviours. A two-part experimental study (a priming task followed by a negotiation simulation task) was carried out.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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