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|Title:||Cultural priming effect in dyadic negotiation.||Authors:||Chong, Yen Ling.
Neo, Yen Nee.
Tan, John Jing Ren.
|Keywords:||DRNTU::Business::General::Social aspects||Issue Date:||2004||Abstract:||This study seeks to study the cultural priming effect on negotiation amongst bicultural individuals, Singaporean Chinese in particular, and their choice of negotiation tactics and behaviours. A two-part experimental study (a priming task followed by a negotiation simulation task) was carried out.||URI:||http://hdl.handle.net/10356/9201||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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