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https://hdl.handle.net/10356/9206
Title: | A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour. | Authors: | Tan, Chor Howe. Tan, Kevin Hoe Heng. Loh, Ling Ling. |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2004 | Abstract: | The analysing and understanding of word-of-mouth communication and its contents. The study will look at the relationship of the WOM given in different positive and negative product or service experiences. An area of WOM that is relatively unexplored by WOM researchers – that of nonverbal behaviour complementing WOM is also explored. | URI: | http://hdl.handle.net/10356/9206 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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NBS-REPORTS_1882.pdf Restricted Access | 289.34 kB | Adobe PDF | View/Open |
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