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https://hdl.handle.net/10356/9206Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Tan, Chor Howe. | en_US |
| dc.contributor.author | Tan, Kevin Hoe Heng. | en_US |
| dc.contributor.author | Loh, Ling Ling. | en_US |
| dc.date.accessioned | 2008-09-24T07:29:42Z | - |
| dc.date.available | 2008-09-24T07:29:42Z | - |
| dc.date.copyright | 2004 | en_US |
| dc.date.issued | 2004 | - |
| dc.identifier.uri | http://hdl.handle.net/10356/9206 | - |
| dc.description.abstract | The analysing and understanding of word-of-mouth communication and its contents. The study will look at the relationship of the WOM given in different positive and negative product or service experiences. An area of WOM that is relatively unexplored by WOM researchers – that of nonverbal behaviour complementing WOM is also explored. | en_US |
| dc.rights | Nanyang Technological University | en_US |
| dc.subject | DRNTU::Business::Marketing::Consumer behavior | - |
| dc.title | A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour. | en_US |
| dc.type | Final Year Project (FYP) | en_US |
| dc.contributor.supervisor | Chung, Cindy Mann Yien | en_US |
| dc.contributor.school | College of Business (Nanyang Business School) | en_US |
| item.fulltext | With Fulltext | - |
| item.grantfulltext | restricted | - |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1882.pdf Restricted Access | 289.34 kB | Adobe PDF | View/Open |
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