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dc.contributor.authorTan, Chor Howe.en_US
dc.contributor.authorTan, Kevin Hoe Heng.en_US
dc.contributor.authorLoh, Ling Ling.en_US
dc.description.abstractThe analysing and understanding of word-of-mouth communication and its contents. The study will look at the relationship of the WOM given in different positive and negative product or service experiences. An area of WOM that is relatively unexplored by WOM researchers – that of nonverbal behaviour complementing WOM is also explored.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior-
dc.titleA study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorChung, Cindy Mann Yienen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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