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Title: A study on understanding the contents of word-of-mouth communication and the corresponding nonverbal behaviour.
Authors: Tan, Chor Howe.
Tan, Kevin Hoe Heng.
Loh, Ling Ling.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2004
Abstract: The analysing and understanding of word-of-mouth communication and its contents. The study will look at the relationship of the WOM given in different positive and negative product or service experiences. An area of WOM that is relatively unexplored by WOM researchers – that of nonverbal behaviour complementing WOM is also explored.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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