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|Title:||How the letters X and Z affect the desirability of a brand name.||Authors:||Chen, Shiyun.
Tan, Ming Hui.
Yaw, Jennifer Shieh Yeen.
|Keywords:||DRNTU::Business::Marketing::Product management||Issue Date:||2004||Abstract:||This study examines the effect of using the letters X and Z as the beginning letter of brand names, with insights for brand managers when determining the most suitiable letter to convey the desired image of the product.||URI:||http://hdl.handle.net/10356/9208||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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