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|Title:||The development of brand as a heuristic : an exploratory study.||Authors:||Ho, Kuo Chen.
Yin, Yong Yong.
Ng, Kok Tong.
|Keywords:||DRNTU::Business::Advertising::Product||Issue Date:||2004||Abstract:||The study is on brand development as a heuristics. This study compares the differences and similarities between different age group in terms of brand heuristics through the theory of cognitive development and brand association.||URI:||http://hdl.handle.net/10356/9212||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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