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Title: The development of brand as a heuristic : an exploratory study.
Authors: Ho, Kuo Chen.
Yin, Yong Yong.
Ng, Kok Tong.
Keywords: DRNTU::Business::Advertising::Product
Issue Date: 2004
Abstract: The study is on brand development as a heuristics. This study compares the differences and similarities between different age group in terms of brand heuristics through the theory of cognitive development and brand association.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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