Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9212| Title: | The development of brand as a heuristic : an exploratory study. | Authors: | Ho, Kuo Chen. Yin, Yong Yong. Ng, Kok Tong. |
Keywords: | DRNTU::Business::Advertising::Product | Issue Date: | 2004 | Abstract: | The study is on brand development as a heuristics. This study compares the differences and similarities between different age group in terms of brand heuristics through the theory of cognitive development and brand association. | URI: | http://hdl.handle.net/10356/9212 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1888.pdf Restricted Access | 212.5 kB | Adobe PDF | View/Open |
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.