Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9219
Title: Factors affecting clients' perceived corporate image of accounting firms in strategic alliances with law firms.
Authors: Ho, Lay Boon.
Ng, Suat Ping.
Tan, Sze Ling.
Keywords: DRNTU::Business
Issue Date: 2004
Abstract: This paper aims to identify factors affecting clients’ perceived corporate image of an accounting firm practicing Multi-Disciplinary Practices (MDPs). The study found six factors: “service offering”, “advertising approach”, “reputation”, “corporate identity”, “perceived service quality”, and “expectation”, which is a new factor that was uncovered.
URI: http://hdl.handle.net/10356/9219
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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