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Title: Customer loyalty and the product life cycle.
Authors: Tan, Cheryl Twan Leng.
Yap, Wang Ping.
Yu, Weilin.
Keywords: DRNTU::Business::Marketing
Issue Date: 2004
Abstract: This study links customer loyalty to the Product Life Cycle (PLC) concept. We advance the notion that different antecedents exert varying influences on loyalty at different stages of the PLC, in particular, the introduction and maturity stages.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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