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Title: A study of mental depreciation and reference dependence.
Authors: Chen, Zeling.
Toh, Gerard Wen Wei.
Ng, Robin Chun Wee.
Keywords: DRNTU::Business::Management
Issue Date: 2004
Abstract: This paper investigates the phenomenon called mental depreciation, which relates to the tendency for individuals to try to make their purchases worthwhile. Our research seeks to investigate if mental depreciation is influenced by product price reference points and disclosure formats.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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