Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/92424| Title: | Effective PR and advertising in a multimedia landscape | Authors: | O'Brien, Kathy | Keywords: | DRNTU::Social sciences::Communication DRNTU::Social sciences::Mass media |
Issue Date: | 1998 | Source: | O'Brien, K. (1998). Effective PR and advertising in a multimedia landscape. In AMIC 7th Annual Conference: Asia's Information Marketplace, Race for Technology, Content and Competence, Bangkok, May 21-23, 1998. Singapore: Asian Media Information and Communication Centre. | Conference: | AMIC Annual Conference : Asia's Information Marketplace, Race for Technology, Content and Competence (7th : 1998 : Bangkok) | URI: | https://hdl.handle.net/10356/92424 http://hdl.handle.net/10220/1419 |
Fulltext Permission: | open | Fulltext Availability: | With Fulltext |
| Appears in Collections: | AMIC 1990 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| AMIC_1998_MAY21-23(VOL2)_18.pdf | 2.51 MB | Adobe PDF |  View/Open |
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