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|Title:||Exploratory study of multiple banking.||Authors:||Lee, Wen Ching.
Lim, Wei Chien.
Soh, Audrey Fang Yeow.
|Keywords:||DRNTU::Business::Finance||Issue Date:||2004||Abstract:||Our study sets out to determine the reasons why consumers engage in such relationships and we seek to find out in what ways a main bank is perceived to be superior or inferior to a subsidiary bank.||URI:||http://hdl.handle.net/10356/9245||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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