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Title: Exploratory study of multiple banking.
Authors: Lee, Wen Ching.
Lim, Wei Chien.
Soh, Audrey Fang Yeow.
Keywords: DRNTU::Business::Finance
Issue Date: 2004
Abstract: Our study sets out to determine the reasons why consumers engage in such relationships and we seek to find out in what ways a main bank is perceived to be superior or inferior to a subsidiary bank.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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