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https://hdl.handle.net/10356/9247
Title: | How to promote organic food better in Singapore. | Authors: | Chen, Eunice Yijun. Hazlinda Mohd Nuron. Seah, Ailing. |
Keywords: | DRNTU::Business::Marketing | Issue Date: | 2004 | Abstract: | This research seeks to find out about the various promotional methods that can be used to promote organic food better in Singapore. It aims to identify consumers’ attitudes towards different promotional methods such as the different types of information on organic food used during promotion and the store image of the supermarkets where organic foods can be promoted in. | URI: | http://hdl.handle.net/10356/9247 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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NBS-REPORTS_1919.pdf Restricted Access | 364.92 kB | Adobe PDF | View/Open |
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