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Title: How to promote organic food better in Singapore.
Authors: Chen, Eunice Yijun.
Hazlinda Mohd Nuron.
Seah, Ailing.
Keywords: DRNTU::Business::Marketing
Issue Date: 2004
Abstract: This research seeks to find out about the various promotional methods that can be used to promote organic food better in Singapore. It aims to identify consumers’ attitudes towards different promotional methods such as the different types of information on organic food used during promotion and the store image of the supermarkets where organic foods can be promoted in.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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