Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/92516| Title: | The good, the bad, and the airbrushed : a review of puffery in advertising | Authors: | Steele, Michael E. | Keywords: | DRNTU::Social sciences::Communication DRNTU::Social sciences::Mass media |
Issue Date: | 1997 | Source: | Steele, M. (1997). The good, the bad, and the airbrushed : a review of puffery in advertising. In AMIC Annual Conference on Skyways, Highways and Corridors: Asia's Communication Challenges, Kuala Lumpur, June 19-21, 1997. Singapore: Asian Media Information and Communication Centre. | Conference: | AMIC Annual Conference on Skyways, Highways and Corridors : Asia's Communication Challenges (1997 : Kuala Lumpur) (vol. 1) | URI: | https://hdl.handle.net/10356/92516 http://hdl.handle.net/10220/1570 |
Fulltext Permission: | open | Fulltext Availability: | With Fulltext |
| Appears in Collections: | AMIC 1990 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| AMIC_1997_JUN19-21(VOL1)_09.pdf | 3.16 MB | Adobe PDF |  View/Open |
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