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|Title:||Communication of different assurance levels.||Authors:||Huang, Xuefen.
Ong, Cindy Li Ping.
Lung, Pauline Kha Yeng.
|Keywords:||DRNTU::Business::Management::Communication||Issue Date:||2004||Abstract:||Our study investigates whether contrast for work performed in assurance reports would help low assurance knowledge consumers to better distinguish between high and moderate assurance levels provided in an assurance report. The findings suggest that contrast did help them to differentiate but have no significant effect on their purchase intentions.||URI:||http://hdl.handle.net/10356/9256||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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