Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9256
Title: Communication of different assurance levels.
Authors: Huang, Xuefen.
Ong, Cindy Li Ping.
Lung, Pauline Kha Yeng.
Keywords: DRNTU::Business::Management::Communication
Issue Date: 2004
Abstract: Our study investigates whether contrast for work performed in assurance reports would help low assurance knowledge consumers to better distinguish between high and moderate assurance levels provided in an assurance report. The findings suggest that contrast did help them to differentiate but have no significant effect on their purchase intentions.
URI: http://hdl.handle.net/10356/9256
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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