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Title: Module 1 : introduction to social marketing
Authors: Alvarez, Ramiro
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 1987
Source: Alvarez, R. (1987). Module 1 : introduction to social marketing. In AMIC Workshop on Social Marketing and Public Education Campaigns : Baguio, May 18-26, 1987. Singapore: Asian Mass Communication Research and Information Centre.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:AMIC 1980

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