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Title: Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process.
Authors: Chan, Cho Chi.
Choy, Kelvin Wing Hong.
Seah, Henry Choon Hong.
Keywords: DRNTU::Business::Marketing::Multilevel
Issue Date: 2004
Abstract: The main aim of this study was to find out Singaporeans' perceptions of multi-level marketing and whether it has affected their purchase decision process.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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