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|Title:||Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process.||Authors:||Chan, Cho Chi.
Choy, Kelvin Wing Hong.
Seah, Henry Choon Hong.
|Keywords:||DRNTU::Business::Marketing::Multilevel||Issue Date:||2004||Abstract:||The main aim of this study was to find out Singaporeans' perceptions of multi-level marketing and whether it has affected their purchase decision process.||URI:||http://hdl.handle.net/10356/9275||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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