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Title: Marketing in non profit organisations : case study on the salvation army.
Authors: Lim, Kai Tong.
Ng, Pin Pin.
Zhou, Kelvin Yong Chiang.
Keywords: DRNTU::Business::Marketing
Issue Date: 2004
Abstract: Marketing in non profit organisations is an upcoming trend to either generate awareness or to solicit more funds. This project seeks to investigate how Non Profit Marketing for a charity like Salvation Army could be useful in generating more donations. This is in line with the extensive marketing strategies being implemented by other charities like NKF and Ren Ci Hospital.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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