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|Title:||Marketing in non profit organisations : case study on the salvation army.||Authors:||Lim, Kai Tong.
Ng, Pin Pin.
Zhou, Kelvin Yong Chiang.
|Keywords:||DRNTU::Business::Marketing||Issue Date:||2004||Abstract:||Marketing in non profit organisations is an upcoming trend to either generate awareness or to solicit more funds. This project seeks to investigate how Non Profit Marketing for a charity like Salvation Army could be useful in generating more donations. This is in line with the extensive marketing strategies being implemented by other charities like NKF and Ren Ci Hospital.||URI:||http://hdl.handle.net/10356/9293||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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