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Title: Impulse buying for services.
Authors: Goh, Cai Qin.
Lim, Siok Ee.
Loh, Meilin.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2004
Abstract: This research paper outlines an exploratory and descriptive study of impulse buying on services in the Asian context.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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