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Title: Factors affecting consumers' purchase behaviour of insurance policies.
Authors: Cheong, Kah Wye.
Ong, Hang Wei.
Teh, Hwee Hwee.
Keywords: DRNTU::Business
Issue Date: 2000
Abstract: This study is conducted primarily to identify the factors that affect consumers' purchase behavior of life insurance products. It was a quantative survey research comprising of literature review and questionnaire. Various tests were use to analyse the data. From the results drawn, recommendatons were made to the industry.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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