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Title: Strategic implications of Singaporeans' channel distribution preferences for financial products and services.
Authors: Lim, Angela Yi Ting.
Sim, Wei Ping.
Tan, Si Yan.
Keywords: DRNTU::Business::Marketing::Channels
Issue Date: 2004
Abstract: Singaporeans' preferences for channel distribution across eleven financial products and services are empirically examined, with implications drawn from further investigations into their demographic profiles, as well as attitudinal characteristics.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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