Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9304| Title: | Strategic implications of Singaporeans' channel distribution preferences for financial products and services. | Authors: | Lim, Angela Yi Ting. Sim, Wei Ping. Tan, Si Yan. |
Keywords: | DRNTU::Business::Marketing::Channels | Issue Date: | 2004 | Abstract: | Singaporeans' preferences for channel distribution across eleven financial products and services are empirically examined, with implications drawn from further investigations into their demographic profiles, as well as attitudinal characteristics. | URI: | http://hdl.handle.net/10356/9304 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_1970.pdf Restricted Access | 236.56 kB | Adobe PDF | View/Open |
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