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dc.contributor.authorNg, Pei Ling.en_US
dc.contributor.authorTeo, Guoshan.en_US
dc.contributor.authorWong, Xin Ling.en_US
dc.description.abstractIn this research, we examine the selection criteria of active and inactive users in choosing credit cards. We investigate the demographic characteristics of credit card users, in addition to their psychographics dimensions. Demographic characteristics include gender, education and income whereas psychographic characteristics include credit orientation, financial optimism and risk aversion.en_US
dc.rightsNanyang Technological Universityen_US
dc.titleAn exploratory study on the demographics, psychographics and selection criteria of active and inactive credit cardholders.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorPark, Donghyunen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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