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Title: Consumer and corporate perspectives on corporate social responsibility
Authors: Cai, Liqin
Choo, Hwee Ee
Lin, Hongli
Keywords: DRNTU::Business::General::Social aspects
Issue Date: 2004
Abstract: This study seeks to investigate the willingness of local consumers to purchase from socially responsible companies and whether the types of socially responsible activities that consumers expect companies to engage in correspond with those activities undertaken by companies. The characteristics of socially responsible companies and those of the consumers who are more likely to purchase from socially responsible companies are also examined.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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