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|Title:||Practical application of product launch for iQue drink and iQue nest||Authors:||Chew, Sin Yee
Nai, Nicole Miao Pei
|Keywords:||DRNTU::Business::Marketing::Product management||Issue Date:||2004||Abstract:||This report illustrates the preparation process of the launch of two new products, namely the iQue Drink and iQue Nest. The students dealt mainly with packaging the products and introducing them into the market via various promotional tools.||URI:||http://hdl.handle.net/10356/9344||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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