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Title: Practical application of product launch for iQue drink and iQue nest
Authors: Chew, Sin Yee
Eu, Shini
Nai, Nicole Miao Pei
Keywords: DRNTU::Business::Marketing::Product management
Issue Date: 2004
Abstract: This report illustrates the preparation process of the launch of two new products, namely the iQue Drink and iQue Nest. The students dealt mainly with packaging the products and introducing them into the market via various promotional tools.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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