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Title: Factors influencing the rate of diffusion of innovative products.
Authors: Lee, Lai Juan.
Tan, Mui Yen.
Wu, Jiaying.
Keywords: DRNTU::Business::Marketing::Product management
Issue Date: 2004
Abstract: The objective of this paper is to study factors affecting the rate of diffusion of innovative products where we studied the adoption of camera-integrated mobile phone. We used the Roger's diffusion theory as background and analyzed the factors relating to Marketing Mix, 4Ps to extend Roger's research.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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