Please use this identifier to cite or link to this item:
|Title:||Factors influencing the rate of diffusion of innovative products.||Authors:||Lee, Lai Juan.
Tan, Mui Yen.
|Keywords:||DRNTU::Business::Marketing::Product management||Issue Date:||2004||Abstract:||The objective of this paper is to study factors affecting the rate of diffusion of innovative products where we studied the adoption of camera-integrated mobile phone. We used the Roger's diffusion theory as background and analyzed the factors relating to Marketing Mix, 4Ps to extend Roger's research.||URI:||http://hdl.handle.net/10356/9346||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.