Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9355| Title: | Primacy of source and content : a cross cultural study in persuasive communications. | Authors: | Chia, Julie Yen Ping. Tan, Eunice. Tan, Charlene Li Shien. |
Keywords: | DRNTU::Business::Management::Communication | Issue Date: | 2004 | Abstract: | The main purpose of this study is to re-examine the order in which source and content elements of a persuasive communication are considered. The influential Elaboration Likelihood Model (ELM) of Petty and Cacioppo addresses this issue but within a Western culture. | URI: | http://hdl.handle.net/10356/9355 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2015.pdf Restricted Access | 962.2 kB | Adobe PDF | View/Open |
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