Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9355
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dc.contributor.authorChia, Julie Yen Ping.en_US
dc.contributor.authorTan, Eunice.en_US
dc.contributor.authorTan, Charlene Li Shien.en_US
dc.date.accessioned2008-09-24T07:31:28Z-
dc.date.available2008-09-24T07:31:28Z-
dc.date.copyright2004en_US
dc.date.issued2004-
dc.identifier.urihttp://hdl.handle.net/10356/9355-
dc.description.abstractThe main purpose of this study is to re-examine the order in which source and content elements of a persuasive communication are considered. The influential Elaboration Likelihood Model (ELM) of Petty and Cacioppo addresses this issue but within a Western culture.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Management::Communication-
dc.titlePrimacy of source and content : a cross cultural study in persuasive communications.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorMarshall, Rogeren_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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item.grantfulltextrestricted-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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