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Title: Primacy of source and content : a cross cultural study in persuasive communications.
Authors: Chia, Julie Yen Ping.
Tan, Eunice.
Tan, Charlene Li Shien.
Keywords: DRNTU::Business::Management::Communication
Issue Date: 2004
Abstract: The main purpose of this study is to re-examine the order in which source and content elements of a persuasive communication are considered. The influential Elaboration Likelihood Model (ELM) of Petty and Cacioppo addresses this issue but within a Western culture.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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