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Title: Future of mobile Internet : effective targeting in Singapore
Authors: Lai, Kareen Siow Hui
Soh, Kee Ban
Wong, Mei Chan
Keywords: DRNTU::Business::Information technology::Mobile commerce
Issue Date: 2004
Abstract: This paper explores the attitude of young Singaporeans, age between 11 to 25 years old, towards Mobile Services. It examines young users’ attitudes toward Internet connection via mobile phone. Respondents are also analyzed according to their online activities and segmented for possible business marketing.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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