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https://hdl.handle.net/10356/9366| Title: | Future of mobile Internet : effective targeting in Singapore | Authors: | Lai, Kareen Siow Hui Soh, Kee Ban Wong, Mei Chan |
Keywords: | DRNTU::Business::Information technology::Mobile commerce | Issue Date: | 2004 | Abstract: | This paper explores the attitude of young Singaporeans, age between 11 to 25 years old, towards Mobile Services. It examines young users’ attitudes toward Internet connection via mobile phone. Respondents are also analyzed according to their online activities and segmented for possible business marketing. | URI: | http://hdl.handle.net/10356/9366 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2025.pdf Restricted Access | 929.26 kB | Adobe PDF | View/Open |
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