Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9368
Title: Similarities and differences between impulse buying and variety seeking.
Authors: Chew, Yuet Ling.
Poh, Hui Ling.
Zhuo, Eileen Fenglin.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2004
Abstract: This paper is a research on the similarities and differences between impulse buying and variety seeking. Factors explored in this paper are self-monitoring, optimal stimulation level, private/public situations, impulsiveness and product categories. The research method used is a mall-intercept survey.
URI: http://hdl.handle.net/10356/9368
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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