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|Title:||Similarities and differences between impulse buying and variety seeking.||Authors:||Chew, Yuet Ling.
Poh, Hui Ling.
Zhuo, Eileen Fenglin.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2004||Abstract:||This paper is a research on the similarities and differences between impulse buying and variety seeking. Factors explored in this paper are self-monitoring, optimal stimulation level, private/public situations, impulsiveness and product categories. The research method used is a mall-intercept survey.||URI:||http://hdl.handle.net/10356/9368||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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