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|Title:||Children's advertising : age at which children discern between TV advertising and programming.||Authors:||Chou, Barry Yuen Fai.
Foo, Jia Ee.
Lau, Tee Meng.
|Keywords:||DRNTU::Business::Advertising||Issue Date:||2004||Abstract:||This paper studies the ability of children to discern between television programmes and advertisements in the Singaporean context. Children from age five to eight were asked to watch a short television programme with an advertisement in between. Responses, both non-verbal and verbal, were noted during and after the television screening.||URI:||http://hdl.handle.net/10356/9372||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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