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Title: Children's advertising : age at which children discern between TV advertising and programming.
Authors: Chou, Barry Yuen Fai.
Foo, Jia Ee.
Lau, Tee Meng.
Keywords: DRNTU::Business::Advertising
Issue Date: 2004
Abstract: This paper studies the ability of children to discern between television programmes and advertisements in the Singaporean context. Children from age five to eight were asked to watch a short television programme with an advertisement in between. Responses, both non-verbal and verbal, were noted during and after the television screening.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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