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Title: Marketing study of serviced apartments in Singapore, 1999.
Authors: Kang, Julia Su Mei.
Ng, Hwee Yee.
Toh, Ailing.
Keywords: DRNTU::Business::Marketing
Issue Date: 2000
Abstract: Study on marketing aspects of the industry according to the 4 P's of marketing.A SWOT analysis is also used to examine the macro and micro economic factors of the environment.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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