Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9385| Title: | Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique. | Authors: | Su, Yvonne Wei Qi. Wong, Sarita Ser Yean. Soo, Ming Ming. |
Keywords: | DRNTU::Business::Marketing | Issue Date: | 2004 | Abstract: | This project aims to ascertain general consumer perceptions in purchasing lingerie locally, possibility of marketing lingerie as a gift, selling lingerie on the internet and also explore the possible opportunities and challenges for lingerie boutique owners-to-be. | URI: | http://hdl.handle.net/10356/9385 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2042.pdf Restricted Access | 448.82 kB | Adobe PDF | View/Open |
Page view(s) 20
717
Updated on Sep 7, 2024
Download(s)
11
Updated on Sep 7, 2024
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.