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Title: A study of customer satisfaction in the telecommunications industry in Singapore.
Authors: Mak, Chung Mun.
Tan, Seow Huay.
Yong, Tian Loon.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2004
Abstract: This research seeks to identify dimensions that affect customer satisfaction in the Telecommunications Industry in Singapore. The Customer Satisfaction Index is used to assess the current satisfaction level. In addition, the potential customer loss was measured when 1 customer is dissatisfied. Recommendations were proposed to further improve existing service quality.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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