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Title: Online relationship marketing : the case of Singapore hotels.
Authors: Sim, Cheow Joo.
Tan, Hong Ling.
Tan, Janice Kwee Ling.
Keywords: DRNTU::Business::Marketing::Internet
Issue Date: 2004
Abstract: This paper aims to investigate the level of Internet adoption by Singapore hotels for the purpose of relationship marketing (RM). A RM model was created as a means of developing a measurement instrument to allow content analysis of the current development of Singapore hotel websites.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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