Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/9406
Title: Effect of moods on consumer's memory of advertisements.
Authors: Chek, Joanna Shuxian.
Teo, Kristy Wei Ling.
Keywords: DRNTU::Business::Advertising
Issue Date: 2004
Abstract: This study investigated the possible effect that advertisements could have on viewers’ moods and subsequent memory performance.
URI: http://hdl.handle.net/10356/9406
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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