Please use this identifier to cite or link to this item:
Title: Effect of moods on consumer's memory of advertisements.
Authors: Chek, Joanna Shuxian.
Teo, Kristy Wei Ling.
Keywords: DRNTU::Business::Advertising
Issue Date: 2004
Abstract: This study investigated the possible effect that advertisements could have on viewers’ moods and subsequent memory performance.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
1.52 MBAdobe PDFView/Open

Page view(s)

Updated on Nov 26, 2020

Download(s) 50

Updated on Nov 26, 2020

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.