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Title: Exploratory study on visual merchandising in Singapore.
Authors: Lim, Jing Pei.
Soh, Kee Joo.
Tan, Wei Shan.
Keywords: DRNTU::Business::Advertising::Advertising method
Issue Date: 2004
Abstract: The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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