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|Title:||Exploratory study on visual merchandising in Singapore.||Authors:||Lim, Jing Pei.
Soh, Kee Joo.
Tan, Wei Shan.
|Keywords:||DRNTU::Business::Advertising::Advertising method||Issue Date:||2004||Abstract:||The main aim of this study was to explore the consumers' perception of visual merchandising in Singapore. A qualitative approach was adopted, and conclusions were drawn from a focus group and semi-structured interviews with respondents.||URI:||http://hdl.handle.net/10356/9409||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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