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Title: Virtual communities and value creation
Authors: Bee, Ai Wei
Huang, Huiling
Ong, See Hui
Keywords: DRNTU::Business::Information technology
Issue Date: 2004
Abstract: The objective was to identify and ascertain values created in virtual communities (VCs). In-depth study on earlier researches was conducted and values were identified for use in our empirical study. These values were then classified into fifteen categories mainly, commercial value, communication, customer, market, marketing, information exchange, people, physical evidence, place, price, products and services, promotion, relationship, supply chain and support.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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