Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9426
Title: | Virtual communities and value creation | Authors: | Bee, Ai Wei Huang, Huiling Ong, See Hui |
Keywords: | DRNTU::Business::Information technology | Issue Date: | 2004 | Abstract: | The objective was to identify and ascertain values created in virtual communities (VCs). In-depth study on earlier researches was conducted and values were identified for use in our empirical study. These values were then classified into fifteen categories mainly, commercial value, communication, customer, market, marketing, information exchange, people, physical evidence, place, price, products and services, promotion, relationship, supply chain and support. | URI: | http://hdl.handle.net/10356/9426 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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NBS-REPORTS_2079.pdf Restricted Access | 784.04 kB | Adobe PDF | View/Open |
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