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Title: Effects of product display and gender on consumer purchase behaviour.
Authors: Chen, Yanling.
Lee, Wenting.
Yap, Fiona Jingyi.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2004
Abstract: The purpose of this study is to examine the effects of gender on retail consumers, and the coordination and juxtaposition of the outfit on consumer purchase behaviour. Results indicated that purchase behaviour is affected by the above three factors (gender, coordination, juxtaposition).
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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