Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9440
Title: | Is an ethical firm a profitable one? | Authors: | Chiew, Peishan. Koh, Dione Bee Yen. See, You Zhen. |
Keywords: | DRNTU::Business::General::Moral and ethical aspects | Issue Date: | 2004 | Abstract: | With the increasing competition in the marketplace, more companies are producing controversial advertisements to persuade and manipulate consumers, regardless of existing advertising regulations. This study seeks to determine if a relationship exists between advertising ethics and financial performance, and presents survey results that ascertain the ethical inclination of local firms. | URI: | http://hdl.handle.net/10356/9440 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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b04P3196.pdf Restricted Access | 289.09 kB | Adobe PDF | View/Open |
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