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Title: Is an ethical firm a profitable one?
Authors: Chiew, Peishan.
Koh, Dione Bee Yen.
See, You Zhen.
Keywords: DRNTU::Business::General::Moral and ethical aspects
Issue Date: 2004
Abstract: With the increasing competition in the marketplace, more companies are producing controversial advertisements to persuade and manipulate consumers, regardless of existing advertising regulations. This study seeks to determine if a relationship exists between advertising ethics and financial performance, and presents survey results that ascertain the ethical inclination of local firms.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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