Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9445| Title: | Investigation of inaction inertia effects. | Authors: | Chew, Lelian. Lim, Demin. Yap, Kai Lin. |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2004 | Abstract: | The purpose of this study is to better understand the phenomenon known as inaction inertia - the tendency not to take up a current offer, after missing out on a previous better offer. We extend the literature on inaction inertia by investigating three ways with which the effects of inaction inertia can be moderated. | URI: | http://hdl.handle.net/10356/9445 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_2096.pdf Restricted Access | 333.46 kB | Adobe PDF | View/Open |
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