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Title: Investigation of inaction inertia effects.
Authors: Chew, Lelian.
Lim, Demin.
Yap, Kai Lin.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2004
Abstract: The purpose of this study is to better understand the phenomenon known as inaction inertia - the tendency not to take up a current offer, after missing out on a previous better offer. We extend the literature on inaction inertia by investigating three ways with which the effects of inaction inertia can be moderated.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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