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Title: A study of consumers' perceptions towards financial planning and its possible outlook in Singapore.
Authors: Li, Victoria Xueting.
Ng, Yew Yee.
Tng, Wee Li.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2004
Abstract: This applied research project examines several issues and trends with regards to the local financial planning scene. Public awareness and perceptions, the remuneration structure and the channels used to transmitting information were assessed in the local context. Efforts were also made to discuss the future outlook of financial planning industry.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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