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Title: Kony 2012 : potentials and pitfalls of social media
Authors: Ng, Joel
Keywords: DRNTU::Social sciences::Political science
Issue Date: 2012
Source: Ng, J. (2012). Kony 2012 : potentials and pitfalls of social media. (RSIS Commentaries, No. 041). RSIS Commentaries. Singapore: Nanyang Technological University.
Series/Report no.: RSIS Commentaries ; 041-12
Abstract: A virial video produced by the non-profit group Invisible Children has had remarkable success in astonishingly quick fashion, and offers lessons on how to execute a viral publicity campaign. Yet the story it tells and the solutions it seeks are simplifications that may lead to bad policy decisions.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:RSIS Commentaries

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