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|Title:||Kony 2012 : potentials and pitfalls of social media||Authors:||Ng, Joel||Keywords:||DRNTU::Social sciences::Political science||Issue Date:||2012||Source:||Ng, J. (2012). Kony 2012 : potentials and pitfalls of social media. (RSIS Commentaries, No. 041). RSIS Commentaries. Singapore: Nanyang Technological University.||Series/Report no.:||RSIS Commentaries ; 041-12||Abstract:||A virial video produced by the non-profit group Invisible Children has had remarkable success in astonishingly quick fashion, and offers lessons on how to execute a viral publicity campaign. Yet the story it tells and the solutions it seeks are simplifications that may lead to bad policy decisions.||URI:||https://hdl.handle.net/10356/94671
|Fulltext Permission:||open||Fulltext Availability:||With Fulltext|
|Appears in Collections:||RSIS Commentaries|
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