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Title: Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.
Authors: Sum, Kwok Hoong.
Tay, Shing Yee.
Poon, Soak Ching.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: This study extended Jones's (1991) issue-contingent model by including perceived risk concept for investigating an issue of consumer software piracy (consumer intention to purchase pirated software), and their moral judgement for the issue. Scenario-based questionnaire approach is used to gather the data and the findings yield overall support for the hypotheses.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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