Please use this identifier to cite or link to this item:
|Title:||Impact of perceived moral intensity and perceived consumer risk on consumers' moral judgement and purchase intention for pirated software.||Authors:||Sum, Kwok Hoong.
Tay, Shing Yee.
Poon, Soak Ching.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2000||Abstract:||This study extended Jones's (1991) issue-contingent model by including perceived risk concept for investigating an issue of consumer software piracy (consumer intention to purchase pirated software), and their moral judgement for the issue. Scenario-based questionnaire approach is used to gather the data and the findings yield overall support for the hypotheses.||URI:||http://hdl.handle.net/10356/9472||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.