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Title: Consumer's perceptions of advertising in emerging markets.
Authors: Lim, Hui Ying.
Toh, Xin Ying.
Yeo, Reyna Yan Yi.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2004
Abstract: The research aims to provide an insight into the individual emerging market structures and the perceptions towards advertising. Emerging markets are experiencing new focus of advertising. This calls for a need for international marketers to focus on ways to communicate with the growth markets of the future.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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